New York-based Kith has announced a new flagship location in Seoul, Korea, a four-store space that’s the retailer’s largest store to date. Located at 70, Yeonmujang-gil, Seongdong-gu, the store offers Kith men’s, women’s and kids’ line, alongside a selection of branded apparel, footwear and accessories.
The news of the store was announced with a campaign for Kith Women starring Thailand-born Blackpink member Lisa (real name Lalisa Manobal), who models looks from the in-house label’s spring/summer 2024 collection. The brand’s Instagram posts featuring Lisa created the desire impact, causing a massive leap in comments and likes on her posts.
Similar to the Kith Women’s store in Manhattan, the ground floor includes a flower shop kiosk with the addition of a lounge featuring seating, a DJ booth housing vinyl records and a grand chandelier. The second floors houses all product from the brand including our seasonal collections and partnerships for men, women and kids as well as our multi-brand ready-to-wear apparel, footwear, and accessories.
Kith Seoul officially opened on May 31, 2024 at 11:00 AM KST at 70, Yeonmujang-gil, Seongdong-gu, Seoul, Korea.
