TechStyle Fashion Group and Rihanna‘s Savage X Fenty has announced a retail partnership with Nordstrom, making the it the brand’s first retail partner. The collection will debut in 16 Nordstrom stores and on nordstrom.com. The assortment includes the brand’s core offering as well as its recently launched Soft N Savage collection. Pricing for the assorting starts at $16.95 and includes bra sizes ranging from 32A-46DDD and underwear sized from XS-4X.
“We are committed to offering our customers the best and most relevant brands in the market, and we are thrilled to partner with Savage X Fenty to bring their lingerie collection to Nordstrom. This partnership is an exciting opportunity to expand our product selection and appeal to a younger audience seeking the latest in size-inclusive lingerie that embodies everyday sexy,” said Emily Crandall, senior vice president and divisional merchandise manager of women’s apparel at Nordstrom.
While expanding its reach at wholesale, Savage X Fenty is also in the midst of a digital rebrand. The brand’s Instagram account has been wiped clean of previous posts, and its ecommerce site now boasts a new logo and a sleeker design. As well, the brand recent appointed Vanessa Wallace as chief marketing officer, who was previously head of brand marketing at Nike.
Savage X Fenty will be launched at Nordstrom locations including Seattle, New York City, Chicago, San Diego, Los Angeles, Las Vegas, Dallas and Atlanta, among others.
