Adidas Originals has teamed with New York-based designer Willy Chavarria to celebrate his Paris Fashion Week debut with a one-of-a-kind pop-up activation and a limited-edition shoe and apparel capsule. As part of the activation, a member of Willy Chavarria’s team on January 24, 2025 will drive a vintage lowrider, a classic Chevy Impala, through the streets of Paris, stopping at secret locations to distribute limited-edition Paris-exclusive Adidas Originals and Willy Chavarria merch in the lead-up to the much-anticipated runway show.
Apparel offerings include a heavyweight cotton t-shirt (120 euros), a long sleeve cotton t-shirt (140 euros), heavyweight cotton sweatpants (160 euros) and a heavyweight zip cotton hoodie (200 euros). Footwear includes the Chavarria Jabbar Low (160 euros), inspired by NBA player Kareem Abdul-Jabbar’s signature shoe, and the Jabbar Dress (250 euros).
The lowrider will make its last stop outside the show venue to showcase the exclusive merch collection. Once the giveaway merch runs out, special tickets distributed from the lowrider will grant access to a hidden page on Adidas’ Confirmed app, where limited pieces of the collection will be available for purchase to pick up at the Adidas Originals Paris flagship store.
Adidas Originals and Willy Chavarria’s low rider, merch give away locations will be revealed on Adidas’ Confirmed app and on social media channels @adidasoriginals and @adidasparis. His Paris Fashion Week runway is set to take place on January 24th at 12:00 PM EST.
Chavarria himself will make a personal appearance for a meet-and-greet with fans and customers at the Adidas Originals Flagship Store in Paris, on January 25th from 1:00-2:00 PM CET. The store is located at 3 Rue des Rosiers, 75004 Paris.
