Gucci Shows Screen Tests For Ad Campaign Featuring All Black Cast

Italian luxury label Gucci has revealed what looks like the groundwork for a fall 2017 campaign, kicked off on its Instagram account with screen test videos of models who auditioned for a role in the ad in London. From what has been shown, the cast for the campaign will be all black, which would be a first for the label.

Wearing their own clothes, participants were asked to name their spirit animals and some were also asked to define the meaning of soul. All of the models were asked to dance at the end of the interview. Given the prevalent stereotype that all black people are genetically gifted with the ability to dance, this is somewhat problematic, but whatever. Baby steps, Gucci, baby steps.

Sharifa

Sharifa, 22. “My spirit animal would be… you know baby giraffes they can be a bit awkward sometimes because they are growing into their legs.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017

A video posted by Gucci (@gucci) on Jan 26, 2017 at 4:26pm PST

Abdulaye

Abdulaye. “Soul is what you bring to the table in terms of inner flair.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:41pm PST

Akua

Akua. Why is the bumblebee your spirit animal? “Because it creates things that are sweet and represent sensuality as well as pollinating new life.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 12:41pm PST

Chauncey

Chauncey, 23. “My spirit animal is a tiger, I like the fact they are very observative and very vicious.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 11:46am PST

Jonah

Jonah. What’s your spirit animal? “A bull because that’s my birth sign, so I consider that my spirit animal.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 10:13am PST

Alton

Alton, 19. What does it mean to have soul? “It means to be you in the purest form.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 9:00am PST

Zen

Zen. What’s your spirit animal? “A dolphin because a dolphin is very intelligent, I would say a tiger but that’s so cliché.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 7:05am PST

Frank

Franck, 20. “I dance afro beat, afro house, jerk, turfing… a mix of everything.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 5:05am PST

Camille

Camille, 21. What’s your spirit animal? “I’d say an elephant.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:58am PST