Brooklyn’s own Joey Bada$$ has released a new visual for his R&B-flavored song “Temptation” a single from his sophomore album All Amerikkkan Bada$$.
The 22-year old rapper, actor and model took it back to his roots, shooting the video in Brooklyn in a visual that highlights the block that raised him. The video is a big departure from his “Land Of The Free” video, which made a much starker political statement.
Directed by Nathaniel White and Bada$$, the video opens with a shot of a subway crossing the Manhattan Bridge and segues to time spent on a brownstone-filled block, surrounded by family, friends and his Pro Era crew. The video concludes in a Brooklyn church where Bada$$ leads the congregation in song.
While the video is largely a clear-eyed celebration of his roots, Bada$$ sends a message through sampling of Zianna Oliphant’s tearful speech at a September 2016 city council meeting in Charlotte, where the 10-year-old spoke about family devastation caused by police brutality.
Currently, Bada$$ is on the road in support of Logic’s “Everybody” tour. Staying busy, Bada$$ recently was announced as the new face of Pony footwear and will also continue his role in USA Network’s “Mr. Robot,” which returns in October 2017.
Check out the visual below:
