H&M loves a snappy campaign video and for fall tapped the world’s greatest super model Naomi Campbell to create a bouncy visual shot in Tokyo.
Featuring the 1982 Wham! single, “Wham Rap! (Enjoy What You Do?),” the H&M campaign revisits George Michael’s “Freedom!” video that featured Campbell along with Cindy Crawford, Christy Turlington and Linda Evangalista lip-syncing.
Directed by Karim Huu Do, the video also includes models Hikari Mori, Edwina Preston, Adwoa Aboah, Camille Rowe, Antonina P, Chiharu, Devon Windsor, Gia Seo, Stella Duval and Chawntell Kulkarni.
H&M’s fall collection will be available in store and on hm.com on September 21, 2017.
Check it out below.
H&M – The Fall Collection from Karim Huu Do on Vimeo.
