August 7, 2019 update: Glossier’s Boston location is now open at 85 Northern Avenue in the Seaport. This is a temporary pop-up store that will be open from August 7, 2019 through October 4th.
Glossier‘s famously long lines at its Manhattan location may temporarily grow a tad shorter with the news today (July 22, 2019) that the brand is opening a pop-up location in Boston sometime later this summer.
Currently Glossier has two permanent stores in New York and Los Angeles and has also hosted temporary pop-up locations in Chicago, Miami, Toronto, London and Copehagen.
While Glossier has built up world-wide buzz, currently the brand is only available through its stores and glossier.com, whose shipping is limited to the United States, Puerto Rico, Canada, United Kingdom, Ireland, France, Denmark and Sweden.
Glossier’s limited availability has translated to very long lines at its New York location where visitors line up through rain and shine to spend time in the brand’s photogenic store.
Responding to the record-high temperatures in New York yesterday, the company provided customers waiting in line with umbrellas.
Check out Glossier’s announcement below.