Boy London has regained some notoriety as of late thanks to product placement on some major celebs, including Ms. Influential herself, Rihanna. The current iteration of the brand is now a licensee and has no connection with it original founders (and even back in the day Boy’s creds were viewed as questionable by London punks, though the origins of its name are rather dark–you can read all about that here.) All that being said, if there is a demographic this brand now makes sense for it would be for little tikes, maybe more so boys but with big trend of unisex dressing, girls, too. We spotted the new launch at Liberty Fairs in Las Vegas. See more of the kid’s line below. All images by The Snobette.