Levi’s preview for Autumn 2014 kept the focus on the brand’s greatest strength–its reputation as an enduring brand deeply woven in the fabric of American cultural history. The message translated to a collection that was focused on classic denim silhouettes, many of them washed out and faded as though they were longtime wardrobe staples. The highlight of the preview was a display of various employee-owned denim items, all of which included hand written stories on how each garment came to be. Case in point, the denim shirt above, whose owner modified the sleeves because they were hampering his guitar playing. See more images of the preview below, all shot by The Snobette.
