Great read on actress Lupita Nyong’o from New York Times, detailing how she and her team capitalized on her Oscar nomination, making moves that eventually led to Nyong’o landing the mother lode, a highly coveted-beauty contract with Lancôme Paris. According to the article, between the announcement of her nomination on September 5th and the Oscar show, Nyong’o appeared at 66 separate events. Below are some quotes from the article detailing her rise to fame and the significance of signing a beauty contract.
“A lot of people think you just waltz onto the red carpet looking fresh-faced and fabulous, but there’s a campaign behind it, a business behind it, and you’re focusing throughout on your message.” Micaela Erlanger, Nyong’o’s stylist
“I’ve always said having this contract is winning the lottery, [it gave me] the freedom to make only the films that I liked and not the films I didn’t.” Isabella Rossellini, actress who was signed to a contract with Lancôme for 14 years
“The fact that she has Lancôme means she’s never going to have to do ‘Porky’s 4.” Ivan Bart, head of IMG Models, Nyong’o’s agency.
“What was interesting was the build, was what whoever worked with her did, positioning her as a style icon. She came out of nowhere and suddenly you see her being the most coveted ‘It’ girl.” Silvia Galfo, senior vice president for marketing at Lancôme
