Louis Vuitton Moët Hennessy is reportedly exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Rihanna, according to Reuters reporter Abigail Summerville. The French luxury group has tapped investment bank Evercore to advise on the deal.
Rihanna launched Fenty Beauty in 2017 under LVMH’s Kendo Brands incubator, shaking up the beauty landscape with its inclusive foundation range and pop-driven marketing. The brand generated an estimated $450 million in sales in 2024 and could be valued between $1 billion and $2 billion.
LVMH has been in a selling mood lately, offloading Off-White to Bluestar Alliance and selling Stella McCartney back to its founder, while rumors continue to swirl that Marc Jacobs is also on the chopping block.
Given the tougher macro backdrop and signs of deceleration across several of its fashion and beauty labels, LVMH’s recent moves suggest a strategic portfolio cleanup—shedding lower-growth or less-synergistic brands to double down on proven scale players like Dior, Louis Vuitton, and Sephora. The group may also be rebalancing its attention toward newer in-house ventures. One recent highlight was the debut of La Beauté Louis Vuitton, a Pat McGrath–led makeup line centered on craftsmanship, innovation, and sustainability. The collection has been touted internally as a major success, signaling that LVMH may be prioritizing growth around its core namesake maisons rather than shared-ownership brands.
