Tom Ford has announced that he is adding sneakers to his collection, starting with Autumn 2014. The collection will include high and low version and will be offered in seven colors in leather and two in velvet. Prices will range from $690 for the velvet low tops to $990 for the leather high tops.
The luxury sneakers space has been a point of focus for many shoe companies as of late so Ford will hardly be entering into a wide open field. Still, the Tom Ford name is recognized and respected in the hype beast communities and because of that he will have a bit of an advantage. Certainly it helps that Ford has a friend in Jay Z, who, if he chooses to wear the kicks in public could make a considerable impact on their status. Still the sneaker community is a fussy and sometimes unpredictable one. You don’t choose them, they choose you and while a designer lie Ford may be respected and admired for formal wear, he could be utterly shunned for sneakers.
Images via WWD.