A few pics snapped at the Nike Lab store in SoHo, one of just six locations worldwide. The store used to be known as 21Mercer but as Nike is want to do, it decided to change the look, feel and direction of the store with a remodel.
At the moment the store merchandise is very much geared around its offerings for F.C. Real Bristol, the “world’s greatest imaginary football team,” currently on a trip to Brazil. The collection a is a collaboration between Nike and Hirofumi Kiyonaga, founder of the label SOPH. Kiyonaga created F.C. Real Bristol in 1999, as an creative outlet for designing product that combined the active feel of sport with fashion. All pics Lois Sakany for TheSnobette.