Courtesy of the Urban Outfitter’s music video series, Blood Orange’s’ song “You’re Not Good Enough” from the Cupid Delux album is put to video, as directed by Gia Coppala. Dev Hynes fans will enjoy watching him perform in a choreographed dance routine, as backed by dancers whose outfits have a decidedly normcore feel to them. Or perhaps more precisely, the look is “Devcore.” According to the UO blog, the video series was created to “pair emerging artists with talented directors to make artful music videos.”
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