Mara Hoffman showed a great, big collection during Mercedes Benz Fashion Week Miami, a swimwear event that runs from July 17th through 21st. There are a lot of designers offering quite good swimsuit collections though it’s hard not to view Hoffman as the modern era queen of the category. Her beautiful mosaic graphics combined with sexy beach chick silhouettes are not only highly recognizable but also speak to what at the moment defines modern fashion culture: global, multi-tribal and on-the-move. And this may seem minor but the fact that Hoffman didn’t choose black models for the show’s animal print designs reflects in a way how she “gets it” and what helps elevate her among her peers. That seemingly simple choice in reality quite big and is reflective of a more open way of seeing the world, which translates to a unique spirit that emanates from her designs not easily reproduced.
See more of the show below. All images via Mara Hoffman.
