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Runway July 20, 2014
By Lois Sakany
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Runway

Mara Hoffman Mercedes Benz Fashion Week Miami Resort 2015

July 20, 2014. Leave a Comment

Mara Hoffman showed a great, big collection during Mercedes Benz Fashion Week Miami, a swimwear event that runs from July 17th through 21st. There are a lot of designers offering quite good swimsuit collections though it’s hard not to view Hoffman as the modern era queen of the category. Her beautiful mosaic graphics combined with sexy beach chick silhouettes are not only highly recognizable but also speak to what at the moment defines modern fashion culture: global, multi-tribal and on-the-move. And this may seem minor but the fact that Hoffman didn’t choose black models for the show’s animal print designs reflects in a way how she “gets it” and what helps elevate her among her peers. That seemingly simple choice in reality quite big and is reflective of a more open way of seeing the world, which translates to a unique spirit that emanates from her designs not easily reproduced.

See more of the show below. All images via Mara Hoffman.

Runway bikini maillot Mara Hoffman Swimwear

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Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
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(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
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Cheers to us🥂

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Do you have a favorite Essentials piece? 

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