Susan Boyle is well known in the New York sneaker world and beyond as the owner of Rime, a sneaker boutique with locations in Manhattan and Brooklyn. She was one of 13 (and the only female) featured in a video series called “Rise Of The Independents,” an examination of sneaker culture, and she knows the business well, gets what works at retail and the differences between selling to a male and female customer. She was one of the first retailers to take a chance on Nike’s wedge sneakers and while some have struggled with sell-through on the silhouette, Boyle has done well with them in large part because she understands how to create an inviting retail environment for the female sneaker shopper. When it comes to knowledge on women and how they think and feel about sneakers, Boyle is Boss.
Her top five sneaker choices for the January-June period are:
Nike Sky High Dunk “Year Of The Horse”
Nike x Liberty Roshe Run
Vans Canvas Classic Slip On in True White
Nike Lunar Elite Sky High “Fashion Week Pack” New York & London
Adidas Stan Smith
Next up, Miss Kleckley.