Nike went all out yesterday with a women’s event held in New York City that was attended by a mix of female athletes, influencers and press who were introduced to the brand’s Spring 2015 offerings, including updated version of its Fly Knit, Lunar Glide and Roshe sneaker styles, plus leggings, printed tights, sports bras, jackets and Dri-Fit tops (launch dates range from January-February 2015). Like most Nike product introductions, the event also included activities and lots of social media posting by attendees. Nike has been saying that it’s very serious about growing its women’s business and as of late it continues to back up its words with actions like this event and a myriad of others.
