Puma Partners With Laquan Smith On Sexy Selection Of Active Lifestyle Silhouettes
Puma has launched a collaborative collection with Laquan Smith, first shown during the label's New York Fashion Week
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Fear Of God Athletics Announces It’s No Longer Directing Adidas Basketball
Fear of God Athletics issued a statement on Instagram today (December 2, 2022) letting it be known the
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Rihanna’s Savage X Fenty Taps Adam Selman To Lead Brand’s New Sport Division
CEO Robyn Rihanna Fenty's Savage X Fenty has announced Adam Selman as executive creative director of the brand's
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Lizzo Introduces Yitty Shapewear And Lifestle Brand With Fabletics
Grammy-award-winning rapper Lizzo has entered the fashion space with the launch of Yitty, a shapewear label. Inspired by
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Lululemon Reveals Debut Running And Training Shoes, Starting With Women’s
Lululemon has revealed its first shoe collection, consisting of four running and training silhouettes. In the works for
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Adidas Celebrates Breast Diversity For Sports Bra Campaign
Adidas took a daring approach to advertise its array of sports bras with a campaign ad featuring the
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Adidas And Ivy Park’s Ivy Heart Capsule Features A Mule And Hot Pink UltraBOOST
Adidas and Ivy Park have announces their next drop, a Valentine's Day-themed capsule featuring 30 pieces of apparel,
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Alicia Keys Partners With Athleta On Women’s Wellness Initiative
Gap-owned Athleta has announced a partnership with 15-time Grammy award winner Alicia Keys on a wellness initiative to
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First Look At Fear Of God Athletics, Debuted At Innersect 2022 In Shanghai
As promised, Jerry Lorenzo has revealed his first Fear of God Athletics item, a faded fluorescent yellow hoodie
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Lululemon Announces Canadian Tennis Star Leylah Fernandez As Brand Ambassador
Vancouver-based Lululemon has strengthened its commitment to the tennis space with the appointment of Canadian Olympic tennis team
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Matthew Williams Links With Nike On Yoga Collection, Launching December 20
Givenchy and 1017 ALYX 9SM designer Matthew Williams took to Instagram where he announced plans for a yoga
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Beyoncé Previews Adidas And Ivy Park ‘Halls Of Ivy’ Capsule, Launching Dec. 9
CEO and music creative Beyoncé Knowles Carter took to Instagram where she previewed Adidas and Ivy Park next
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First Look At Puma’s New Hoops Line As Led By Creative Director June Ambrose
Puma has released its first visual for its upcoming launch of Puma Hoops, the brand's new women's basketball
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Megan Thee Stallion’s Nike NTC App Workouts Drove Record High Engagement
Nike made a big bet on Megan thee Stallion this year, announcing her as a fitness ambassador with
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Beyoncé Joins Ivy Park And Peloton For Footwear And Apparel Fitness Capsule
Music creative and CEO Beyoncé Knowles Carter has announced plans for a activewear capsule, joining her Ivy Park
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Adidas Commemorates Chicago’s ‘Candace Parker Day’ With Basketball Capsule
Chicago celebrated WNBA Chicago Sky player Candace Parker by announcing September 16th, as "Candace Parker Day." Parker was
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Levis’s Expands Reach With Beyond Yoga Acquisition
San Francisco-based Levi's joins the parade of acquisition announcements as of late with news that the denim brand
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SKIMS Announced As Official Loungewear Outfitter For Team USA At Tokyo Olympics
California-based SKIMS extends its reach with news the brand will be the official undergarments, pajamas and loungewear supplier
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Telfar Will Design Liberia’s Olympic Uniforms For Tokyo 2020 Games
New York-based Telfar as lead by Liberia-American designer Telfar Clemens today announced the label will design Liberia's Olympic
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Futura Links With UNIQLO For First Women’s Capsule
Tokyo-based UNIQLO has revealed an apparel capsule with iconic New York Graffiti artist Futura through his Futura Laboratories
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Nike Debuts Official WNBA Uniforms And Lifestyle Collection
Nike has debuted a new set of WNBA official uniforms alongside a lifestyle collection, both of which celebrate
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Adidas Announces Fear Of God Athletics Will Launch In Late 2021
Adidas held its annual investors day titled "Own the Game" at its German headquarters in Herzogenaurach, yesterday where
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Puma Debuts ‘She Moves Us’ Campaign Ft. Dua Lipa, Cara Delevingne, June Ambrose
Global sports brand Puma is celebrating women with a new campaign titled "She Moves Us" featuring its 2021
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Stella McCartney By Adidas Highlights Floral Capsule With Campaign Ft. Lourdes Leon
Stella McCartney by Adidas makes a big splashy statement for spring 2021 with a collection of activewear items
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Ex-Jordan Exec Jason Mayden Announced As Adidas Fear of God Athletics President
Fear of God designer Jerry Lorenzo has announced Jason Mayden as head of the brand's new collaborative initiative
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Adidas And Wolford’s Chic Activewear Capsule Is Now Live
Adidas' collaboration with Austrian label Wolford, known for its luxe tights and bodysuits, is now at retail. First
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Right On Time For New Year Workouts, Married To The Mob Launches Activewear
Right on time for New Year's resolutions, streetwear label Married To The Mob launches an activewear capsule. Comprising
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Just Stretch Out On Nike’s Recycled Rubber Yoga Mat
As part of its ongoing embrace of the yoga category, Nike offers a new floor mat (style code:
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Nike Celebrates Naomi Osaka’s Heritage With Debut Logo And Apparel Collection
Nike's has revealed its first official apparel capsule with sponsored tennis star Naomi Osaka, who is fresh off
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Nike And 1017 ALYX 9SM’s Latest Essentials Capsule Is Right On Time
Nike and Milan-based 1017 ALYX 9SM as lead by Matthew Williams continue their collaborative partnership with an Essentials
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