HM partnered with artist Jeff Koons earlier this summer on a bag celebrating the opening of its Fifth Avenue New York City flagship on a leather cross-body bag featuring a yellow version of the Balloon Dog graphic that is the artist’s trademark. Naturally it quickly sold out. HM is once again offering the bag, this time in conjunction with its sponsorship of a Jeff Koons exhibition to be held at the Centre Pompidou in Paris. First shown at the Whitney New York earlier this summer, the Koons retrospective opens on November 26th and runs through April 27th. The bag shown here, this time a magenta version, will launch at HM’s Champs-Élysées on December 10th, and will also be available at HM.com for 39.99 euros.
HM x Jeff Koons Paris Bag Relaunch
