Global denim brand G-Star links with photographer Ellen von Unwerth for its media campaign for Spring 2015, which goes live this week. The shoot reflects the current popularity of black and white imagery (a long-favored format for Unwerth) and the theme of the campaign itself, titled #TightOrWide, speaks to the embrace of silhouettes other than just skinny by both men and women. According to press, “This hashtag will ultimately fuel the feud between the current trend for all things baggy and the beloved skinny jean by encouraging people to voice their opinion about how they wear their jeans.” All images via G-Star.
