NikeLab has announced a collaboration with Tokyo-based Sacai designer Chitose Abe on a line of shoes and clothing combining high style and performance.
From a positioning perspective, the partnership reflects Nike’s wish to grow its presence and awareness among a higher-end customer and at the same time, expand marketing efforts in Japan.
This collection will launch at NikeLab stores and on nike.com on March 19, 2015.
Check out Craig McDean-shot images of Abe with model Binx Walton below.
