Reebok together with New York sneaker boutique Rime has announced the launch of a Ventilator “Diamond,” the first U.S. product launch in Reebok’s SheCertified collection. It’s great that Reebok recognized and chose to work with Rime, a sneaker boutique which, thanks to owner Susan Boyle, has long been known as a retailer with a unique understanding of the wants and needs list of the female customer. On the shoe, Boyle commented, “I wanted a sneaker that would show off her brilliance, her glamour, her style. To glisten in the streets.” That it does, Susan, so kudos to you!
Look for the shoe to launch on June 25th at both Rime locations in Manhattan and Brooklyn, plus on RimeNYC.com. It will launch at other select retailers for $120 on July 1st.