Balmain has released images for its latest media campaign as shot by Mario Sorrenti that makes use of siblings as its theme. Featured sisters include Kendall and Kylie Jenner, Joan and Erika Smalls, Gigi and Bella Hadid, and for the men’s campaign, brother Armando and Fernando Cabral. The campaign is very much signature Olivier Rousteing, who as head creative for the label has raised its profile significantly by shrugging off establishment luxury fashion dictates, which all too often often eschew models of color as well as pop culture stars.
