Singer JoJo aka Joanna Noëlle Blagden is marking a triumphant return to the limelight with the launch of the much buzzed about visual for “When Love Hurts,” launched on MTV yesterday, and immediately put into heavy rotation. After years of holds up because of the usual music industry shady dealings, the 24-year old vocalist is now signed to Atlantic who clearly has surrounded her with a quality team. Directed by Patrick “Embryon” Tapu, the video is beautifully styled by Karen Levitt and choreographed (look for an FKA Twigs look-a-like dancer) by Jae Blazen, who do an expert job positioning JoJo as a singer whose appeal straddles pop and r&b audiences. Watch the official video plus the a cappella version below:
JoJo Visual For When Love Hurts
