After seeing spying the preview looks from Tory Burch’s newly launched Tory Sport line a few weeks back, it was a treat to receive an invite to visit the brand’s store on Elizabeth Street in SoHo, which has been transformed into a Tory Sport pop-up shop through February. All the better that the reason for the invite was a celebration of stylist and Yahoo editor-in-chief Joe Zee’s recently published book, That’s What Fashion Is, all very graciously hosted by Tory Burch herself.
Tory Burch is a label whose artfully preppy identity has always felt very centered and distinct and the sport line is no different. More than just some leggings and tops, the store includes a complete sport wardrobe, including swimwear, outerwear and accessories, all of which is set against a store backdrop that includes vintage sport-themed art work, equipment, books and other items paying tribute to the dawning of the female athlete in the ’60s and ’70s. For added prep authenticity, there are monogram services available and just for kicks, a vending machine that sells Tory Burch tennis balls.
There is a ton of ath-leisure out there, yes, but you have to give Tory Burch credit for effortlessly translating the brand’s signature look to a complete head-to-toe range. It’s all just delicious icing on the cake that a line made for women and sport is actually (for once!) made by a woman-owned and led company.
Photos by The Snobette and Dimitrios Kambouris.
