Luxury retailer Tommy Hilfiger through MyTheresa.com tip their hats at the fever for throwback urban looks with a capsule collection themed around Tommy’s ’90s heyday when it seemed like just about every black and Latino kid living in New York was sporting some item of clothing by the brand.(I personally remember covering the Puerto Rican parade in the mid-’90s for a trend forecasting service and except for the people in the parade, it was wall-to-wall Tommy.)
MyTheresa of course isn’t the first to pick up on nostalgia for popular ’90s labels. A bunch of designers/retailers with their ears to the ground like CrownTheQueens have been selling either vintage or reworked pieces from popular brands, including Ralph Lauren and Fila for at least the past couple of years.
Does the entire concept of ’90s throwback lose some of its charm when the actual brand enters back into the fray with its own take on it self? Somewhat yes, it does. The pricing component is key, too. The least expensive piece in the capsule is a crop top, priced at $171, pushing the brand into a pricing category it never existed in before. It becomes especially hard to justify when the orginal and reworked versions were available at a fraction of the price. That said, one can understand Tommy’s instinct to protect its most famous look and price them in a way that reflects their special status.
FYI: Image above features sisters Suki and Immy Waterhouse as photographed by Zackery Michael.
Collection is now available here.