ASAP Rocky has partnered with Guess on a capsule and today a video with the stylish Harlem rap artist booed up with Naomi Campbell has been revealed. ASAP in one clip is lying supine under Campbell and is also shown standing shirtless behind her. The striped shirt and denim-themed collection includes both men’s and women’s items, thus we assume Campbell’s inclusion.
Guess as brand has lost quite a bit of its prestige as a label in recent years and since 2010 the stock has seen steady declines. As delicious as ASAP and Naomi both are, whether they’re enough to convince youthful customers to embrace the Guess brand is a big question mark. If anything, one could say positively that it’s a move in a smarter direction.