Alexander Wang‘s media campaign for spring is very much rooted in Instagram, including a new feed, @wangsquad, dedicated to a frequently updated supply of campaign images. Shot by Steven Klein, the 21 #wangsquad members include a mix of rappers and singers like Vic Mensa, Travis Scott and Alice Glass, along with models like Anna Ewers, Stella Lucia, Molly Bair among others, all of whom have also posted the images on their feeds.
Similar to other labels, Alexander Wang has stated a desire to move past the old model of media campaigns, whereby a set of images are revealed online and then relegated to the pages of magazines, a strategy that has become problematic because people are not reading magazines like they used to.
