The city sport trend continues to dominate, a trend reflected in Rag & Bone‘s media campaign titled “The Photo Project,” which is decidedly more urban than prior marketing efforts and even includes a Rag & Bone sneaker with a decidedly retro-Jordan feel. Shot by photographer Glen Luchford, the photo series will feature women who “represent the diversity and breadth of the brand.” Unlike prior biannual fashion advertising campaigns, the Photo Project will be “pulsed throughout the year featuring imagery of six muses in total.” The women featured in the first campaign are models Malgosia Bela and Binx Walton.
