As part of her ongoing role as brand ambassador, Rihanna, aka Ms. Everything She Touches Turns To Cool, and Dior have designed a sleek collection of sunglasses, launching in early June. Priced at $840 with one a 24K gold-plated version selling for $1,950, the shades will be available in silver, pink, blue, green and red.
The sunglass collaboration with Rihanna is significant because it marks the first time Dior has collaborated with a celebrity brand ambassador on a design concept.
Commenting on the process, Rihanna said, “The process was pretty seamless. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials. I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype.”
She noted that the frames were inspired by the character Geordi La Forge from the tv series “Star Trek,” explaining, “I’ve always been obsessed with his eyewear, and when I got to Dior and saw all the materials I could play with, it all just came together.”
Images for the collection were shot by Jean-Baptiste Mondino.