As part of her association with Mastered, an online course centered around launching and running a successful streetwear label, Married to the Mob founder, Leah McSweeney, gave some insight into what sparked her to start a woman’s streetwear line just over ten years ago, and why the word “bitch” became an important component of its DNA. The video is a reminder of how hostile the environment for women’s streetwear was, and to some degree very much still is. Playing nice just isn’t an option.
For more info on the streetwear program, visit Mastered.com
