Furthering reinforcing the artfully cool reputation Gucci has gained under the leadership of head designer Allesandro Michele, the luxury label has created a global video-based campaign celebrating its Ace line of white leather sneakers, a shoe it first debuted in its pre-fall 2016 offerings.
Titled “24 Hour Ace,” the campaign includes videos made by and about a variety of creatives, ranging from Capetown-based Fiance Knowles, know for embroidering on unusual surfaces to Korean longboarder sensation, Hyo Joo and Canadian animator James Kerr.
Check out some of the videos with further details on each artist’s efforts here.
Steffan Grapp & Caro Rose
Hyo Joo Ko