Puma has linked with face of the brand Kylie Jenner on a campaign highlighting the iconic appeal of the Suede silhouette. Tapping into its appeal as a city center shoe in the ’80s and ’90s, Puma brought on iconic street style photographer Jamel Shabazz to shoot Jenner using Brooklyn’s Bedford-Stuyvesant neighborhood as a backdrop.
Shabazz was instrumental in documenting urban fashion trends with images emphasizing New York’s youth culture during the burgeoning days of hiphop. Social media maven YesJulz, hip hop duo Rae Sremmurd and rap artist Young Thug were also photographed for the campaign. The images will be showcased in Puma stores globally.
As part of the campaign, Puma did a quick q&a with Jenner centered around the Suede:
Puma: What about the Suede appeals to you?
Kylie: Its rich and vibrant colors mostly. They really have a depth of color. The deep shades don’t fade quickly and I like the laces.
Puma: What’s your favourite colorway?
Kylie: The black and white version is my favorite. I wear a lot of black!
Puma: Why do you think the Suede has become a classic?
Kylie: I think it’s the Suede’s timeless look and style – it’s always looking so fresh. They’re my go-to sneaker from my closet.
