After an initial reveal, Chanel has rolled out additional eyewear campaign images featuring Willow Smith. Shot in black and white by head creative Karl Lagerfeld, Smith is wearing a serious cat eye with a dark lip and is drenched in Chanel accessories. In addition to the campaign shots, the label also published behind-the-scenes imagery and video.
Not a model or Hollywood star, Smith as a face of the label not only breaks the mold in terms of her resume, she’s also the first black woman of color to represent the French couture house.
However, given Smith’s upscale lifestyle and widely-covered flair for pushing fashion boundaries, in many ways she is the perfect choice for a global luxury brand focused not just on staying on top of changing fashion trends, but also shifting demographic changes.