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Celebrity September 21, 2016
By Lois Sakany
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Celebrity

Puma Ups Cool Girl Appeal With Cara Delevingne

September 21, 2016. Leave a Comment

Props to Puma, which has clearly made women a genuine focus of its efforts, starting with its game changing collaboration with Rihanna, supported with the addition of makeup mogul and top-tier influencer Kylie Jenner as a face of the brand. Now the German athletic brand adds Cara Delevingne to its cool girl roster through its “DO YOU” campaign, aimed to inspire women to just be themselves. According to press from Puma, the campaign was inspired by a quote from Rihanna, who said,  “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”

With images shot against the Manhattan’s Lower East Side and Chinatown neighborhoods, Delevingne shares Rihanna’s view on women embracing themselves, and noted, “‘DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Going forward, look for additional ad images that will include Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable

Celebrity Rihanna Sneakers Cara Delevingne Cara Delevingne Puma Rihanna

First look: New Balance 9060 by #Mowalola, shown d First look: New Balance 9060 by #Mowalola, shown during the label’s PFW presentation earlier today.
Trust, this isn't over! We will be fighting for wo Trust, this isn't over! We will be fighting for women's freedom to control their fertility with our dying breath!!
The always fly @belladonala and @sweetstreetcosmet The always fly @belladonala and @sweetstreetcosmetics landed at Nordstrom with a capsule collection of jerseys, shorts, satin bomber jackets, cosmetics and accessories. Now on nordstrom.com

We love to see it! 💋
🕊 Long Live Virgil 🕊 Louis Vuitton's spring 🕊 Long Live Virgil 🕊 Louis Vuitton's spring '23 runway show in Paris today, honored the Abloh's legacy with a performance by Kendrick Lamar and the Florida A&M University marching band, the Marching 100.

Commenting on the use of a marching band, LV men's musical director @benjib, one of Abloh's longtime collaborative partners, said, "This is the ninth season. When we raised the idea of having a marching band, we wanted the energy, spirit, and sound.I really wanted to reach out and see if there was any possibility that we could make it happen. I am glad that we did.”

The collection was designed and styled by a team of creatives, including Ib Kamara, who was recently appointed Off-White image and art director.
Hanifa’s latest collection, now available to pur Hanifa’s latest collection, now available to purchase. 

Dare we say this is designer Anifa Mvuemba’s best effort to date?
Designer #GlennMartens Resort'23 runway collection Designer #GlennMartens Resort'23 runway collection for #YProject during Men's Paris Fashion week earlier today.

Martens never dissapoints with his silhouettes, layers and of course accessories.

The floral strappy sandals on the slide are 🔥🔥🔥and are we getting ASMR vibes from the concrete? 

🎥:@thevisionlabagency
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