Along with designer Melody Ehsani and Reebok Classics announcement on timing for their Question Mid sneaker collaboration, a campaign has been revealing spotlighting Allen Iverson’s daughters, Tiaura, Messiah and Dream, and their mother (and Iverson’s ex-wife), Tawanna, in a campaign highlighting the importance of women in Iverson’s life.
Creative directed by Ehsani and shot by Allen’s long time photographer Gary Land in Charlotte, North Carolina, the campaign features a monochromatic aesthetic reflective of the color story of the shoe.
“Aside from being one of the greatest players, Iverson to me more so was a cultural leader and game changer, so I made sure to embody some of those elements into the shoe,” says designer Melody Eshani.
The shoe uses three different types of color-matched leather to make up the upper, quarter and heel in order to create dimension on the tonal design. The tongue has a replica emboss of Allen’s “Hold My Own” tattoo, and the back heel there is a Velcro spot that allows you to switch out different leather patch designs of three of his other tattoos.
The interior lining features an image of Allen’s cornrows, and the sock liner is a paisley print representing the bandana he’s know of wearing. The upper has a black patent toe box, the sole remains ice blue as a nod to the original Question, and there are two lace options, one in tonal vegetable tan, and another in black and vegetable tan bungee-inspired lace.
The Melody Ehsani x Reebok Question Mid will go on sale on Friday, December 2, 2016 for $160 at Melody Ehsani’s LA store at 424 1/2 N Fairfax Ave, at melodyehsani.com and reebok.com.