It’s not yet clear if West will show in collaboration with Adidas. For prior Yeezy presentations, shows have included Adidas Originals pieces, but the main apparel and footwear designs have been handled under the umbrella of West’s own Yeezy label, which is part of the reason delivery of the various collections has been either non-existent or less than great.
And though there are still many unanswered questions about the show, you can be sure there will be some editors who no matter what will whinge and complain about his presentation for a variety of reasons. Some simply don’t like the concept of a rap artist making clothes, and it doesn’t help that West doesn’t advertise in their publications nor has he cultivated close relationships with the fashion pub editors who always complain the most loudly. For bonus points, because West is a certified lightening rod, when editors tweet negative things, they get lots of retweets.
We have a pro tip for Ye: Serve expensive champagne and hors d’oeuvres before the show and that will probably help take some of their edge off.
As the complaints flow, remember that within streetwear West’s influence is widely acknowledged, and Adidas has credited its turnaround in part to energy West injected into its brand, and according to the brand’s CEO in December, “[West] has been a great business partner.”