Beyoncé & Ivy Park Tap New Faces To Front Spring 2017 Campaign

Beyoncé and Ivy Park have rolled out new offerings for spring, highlighted through a new ad campaign featuring “Blackish” actress/model Yara Shahidi, model Sophie Koella and model and daughter of Lauryn Hill Selah Marley.

In addition to a series of Instagram posts with personal quotes from the trio, the spring campaign also includes a video with additional appearances by SZA and Chloe x Halle, sisters signed to Beyoncé’s Parkwood label.

Check images and video below. The instagram images include info on where items can be purchased.

“I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage.” Introducing @yarashahidi Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:29am PST

“I see the beginning. I see the end. And I see all the positive things to come. If I distract my mind, my body can work to reach points that appear untouchable.” Introducing @sophie_koella Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:27am PST

“You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence.” Introducing @selahmarley Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:24am PST