G-Star and and company co-owner Pharrell Williams graphic Elwood X25 denim collection is about to arrive at retail, an event being kicked off with a campaign featuring images and video. The collection is the first one to be designed by Williams since becoming a co-owner of the company in February 2016.
First revealed at ComplexCon in November 2016, the collection includes 25 prints, ranging from BoHo flowers to punky checks and plaids. Photographed by Lukus Wassmann and style by Mel Ottenberg, the campaign stars Williams and Dutch model Marte Mei van Haaster.
“The 25 prints are an expression of true creativity. They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear,” said Williams commenting on the collection.
Look for the Elwood X25 collection to arrive stores sometime during February 2017.
Check out the campaign video and images below.
