Seattle-based Nordstrom confirmed today that it was no longer carrying Ivanka Trump’s line of shoes and apparel. In a statement to the press, the retailer didn’t address boycotts or push back from consumers, rather it mentioned poor performance as the reason for pulling the brand.
“Each year we cut about 10 percent [of brands carried] and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season,” said a Nordstrom spokesperson in a statement to press.
While the calls for a boycott may have made the decision easier, Nordstrom as of late has developed a reputation for a quick trigger finger when it comes to brands that don’t perform up to snuff, and caused a big stir when it pulled the slow-selling Kors label from many of its stores last year.
The removal of the Ivanka Trump has been viewed as a victory by the Grab Your Wallet organization, which was founded in October 2016, and maintains a list of companies to boycott based on their dealings with or support of Donald Trump.
On Twitter, the co-founder of the organization, Sharon Coulter commented, “Yes! Those who voted against Donald control $7 trillion in spending. Never forget it. Never forget our power. Together, we can change a lot.”