In his recently-released single “Chanel,” Frank Ocean famously used Chanel’s double C logo as a way to reference fluidity with the line, “I see both sides like Chanel.” The French luxury label responded with two Instagram posts yesterday, one of which read,”We see both sides like Frank,” while the other showed an image of the ocean sitting atop a shot of of Chanel No. 5 perfume, labeled “Ocean” and “Land” with a caption that read, “We see both sides like Frank Ocean. #YouKnowMeAndYouDont #FrankOcean #CHANEL”
Is the call out a simple sign of appreciation or is there something more at play, like a collaboration? Chanel has tapped Pharrell Williams to front its spring 2017 handbag campaign, though Ocean tends to be very elusive when it comes to working with corporations. He appeared in a Calvin Klein campaign last year, but other than that has kept paid-for brand associations at arm’s length.
Check out Ocean’s song below, as well as Chanel’s Instagram posts below.