Berlin-based label Namilia has released a film that makes a brand identity statement while also highlighting looks from its “Your Just a Toy” collection for spring 2017. Directed by Maren Langer and simply titled “Skies,” the short shows two models strolling through Bushwick, Brooklyn, to the sound of a young woman’s observations and existential musings on daily life, hopes and dreams.
According to the label’s designers, Emilia Pfohl and Nan Li, the film serves as way for the label to convey its commitment to having a positive impact on youth culture. “We want to encourage a social discourse with our collections,” said Li in an interview with Sportswear International. “Especially gender topics, youth culture and what feminism means in the year 2017 are of strong interest to us. With Namilia, we address girls and boys in current times who do not only want to look good, but also bring across a message with their clothing,”
Namilia is available at shop.namilia.com