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Campaign April 21, 2017
By Lois Sakany
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Campaign

Gucci Rolls Out A Retro Take On Aliens For Its Fall 2017 Campaign

gucci alien

April 21, 2017. Leave a Comment

Alessandro Michele is having a blast rebuilding the look and feel of Gucci as realized through his playful take on fashion, and we’re just thankful he’s bringing us along for the ride. Following Gucci’s recently rolled out dance-themed campaign that was hinted at with model go-see videos, Gucci has once again queued up a series of audition videos, though this time the theme is outer space and aliens.

Presumably as part of its fall 2017 campaign, the label has uploaded seven videos featuring models made to look like aliens, plus one with a talking robot. The aesthetic is not so much futuristic as it is a humorous interpretation of alien life as depicted in TV shows and movies from the ’80s and ’90s. To add to the humor, the uploaded videos are unedited, showing the models struggling with lines, as well as adjusting their outfits.

Each of the videos includes captions describing the alien, such as one that reads “Ejaw Bolsorg. Age: 36. From: Xoor Cluster. “I may be moved to recite a few epic verses of their romantic poetry… Perhaps that will arouse your android feelings.”

It’s a look that makes sense for Gucci’s fall 2017 presentation, the label’s first combined men’s and women’s show, which was titled “The Alchemist’s Garden” and described as “an anti-modern laboratory.” More than the obsessing over the futures, it’s a campaign that encourages playing with the magic contained within one’s mind.

Sea Beast. Age: 178. From: Water planet. “Garrrrgggghhhhh. Why must I ALWAYS be the one to rescue these visitors who get out of their depths?”

Sea Beast. Age: 178. From: Water planet. “Garrrrgggghhhhh. Why must I ALWAYS be the one to rescue these visitors who get out of their depths?” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 21, 2017 at 5:24am PDT

Android, Shipley. Age: 7. From: Orbiting. Construction Facility “For me, happiness is more of a matter of differential calculus… and love? An algorithmic equation.”

Android, Shipley. Age: 7. From: Orbiting. Construction Facility “For me, happiness is more of a matter of differential calculus… and love? An algorithmic equation.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 21, 2017 at 3:00am PDT

Robot. Age: 2. From: Factory planet. “I SPEAK SIX MILLION DIALECTS, AND CAN SIMULATE AN ENTIRE GALAXY OF SENTIENT BEINGS WITHIN MY NEURAL NET…BUT IT CAN GET LONELY SOMETIMES.”

Robot. Age: 2. From: Factory planet. “I SPEAK SIX MILLION DIALECTS, AND CAN SIMULATE AN ENTIRE GALAXY OF SENTIENT BEINGS WITHIN MY NEURAL NET…BUT IT CAN GET LONELY SOMETIMES.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 2:58pm PDT

Ejaw Bolsorg. Age: 36. From: Xoor Cluster. “I may be moved to recite a few epic verses of their romantic poetry… Perhaps that will arouse your android feelings.”

Ejaw Bolsorg. Age: 36. From: Xoor Cluster. “I may be moved to recite a few epic verses of their romantic poetry… Perhaps that will arouse your android feelings.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 2:04pm PDT

Scanner Operator, Zenoba. Age: 20. From: Earth. “Alert! I’ve picked up another burst on our near-space sensors.”

Scanner Operator, Zenoba. Age: 20. From: Earth. “Alert! I’ve picked up another burst on our near-space sensors.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 12:42pm PDT

Xeod. Age: 7000. From: Unknown. “Together, we will explore the outer reaches of the galaxy… We will map systems and study nebula.”

Xeod. Age: 7000. From: Unknown. “Together, we will explore the outer reaches of the galaxy… We will map systems and study nebula.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 5:43am PDT

Kerelanda Encanta. Age: Unknown. From: Xoph. “If I’m correct, this is a Kivordian time portal, a gateway to other times and dimensions. It could take us to any place in history!”

Kerelanda Encanta. Age: Unknown. From: Xoph. “If I’m correct, this is a Kivordian time portal, a gateway to other times and dimensions. It could take us to any place in history!” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 4:12am PDT

Alien. Age: Unknown. From: Unknown. “On whose authority? You can’t just walk in here, you know.”

Alien. Age: Unknown. From: Unknown. “On whose authority? You can’t just walk in here, you know.” #gucciandbeyond #guccifw17 #alessandromichele

A post shared by Gucci (@gucci) on Apr 20, 2017 at 2:52am PDT

Campaign Fashion Alessandro Michele Gucci

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