Guess Originals and A$AP Rocky are back with part two of their spring 2017 drop, a capsule called “Ice Cream and Cotton Candy” that is underpinned by Guess and A$AP’s combined Gue$$ logo as featured on a beige-y summer wardrobe of t-shirts, cropped, long sleeve moc turtlenecks, bodycon dresses, along with denim jackets plus high waist straight leg and bell bottom jeans.
Rocky’s capsules with Guess are the first to be released under Guess Originals, a new division platform that marries the power of the brand’s archives with creatives at the forefront of fashion, entertainment, design and art. On his own side, Rocky’s creative group, AWGE, has acted as the design and marketing liaison between the rapper and the label.
One of the pluses of this collection (we think) is that unlike the vast majority of street-themed collaborations, this one includes designs specifically made for and marketed to women. And, surprise-surprise, it’s been a big hit with women.
If you missed out on the mostly-sold out first drop, A$AP Rocky and Guess’s second spring drop shown below drops on May 2, 2017 at Guess and better retailers globally. Two tips: Opening Ceremony carried the first drop and probably will have the second. Second, the striped t-shirts will probably sell out the fastest.