Supreme shouts out Southern rap through a collaboration with Rap-A-Lot Records, a sonically influential Houston-based label founded in 1986 by James Price aka J. Prince.
The label’s best known signee was the Geto Boys (who started out as the Ghetto Boys), who were associated with the sub-genres gangsta rap and horrorcore. The groups original members were Prince’s brother, Sir Rap-A-Lot, plus Raheem and The Sire Jukebox. Later members included Scarface, Bushwick Bill, Willie D and DJ Ready Red.
Supreme of course used the label’s logo for the collaboration, but also tapped the infamous cover art from the Geto Boy’s 1991 platinum album We Can’t Be Stopped that featured a photograph of Bushwick Bill rolling through a hospital hallway after being shot in the eye in an altercation.
Offerings include a branded Rap-A-Lot satin jacket, hoodie and t-shirt plus four graphic t-shirts, a pillow plus a satin five-panel hat and beanie.
These items are part of Supreme’s ongoing spring 2017 drop and be available in-store and online in New York, Los Angeles, London and Paris on April 6, 2017. In Japan, items will drop on April 8, 2017.
Check out looks below.