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Adidas May 5, 2017
By Lois Sakany
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Adidas

Adidas Reports Yet Another Stellar Quarter, Shouts Out NMD & UltraBoost

May 5, 2017. Leave a Comment

Adidas racked up yet another stellar earnings period, reporting yesterday that global revenue for the first quarter of the year was up 16 percent. Growth was strongest in North America and China, where sales versus last year were up 30 percent.

While the stock is priced at an all-time high, financial analysts until recently have had their doubts that Adidas’s success was rooted in anything more than temporary demand for its classic Stan Smith and Superstar styles. As such, Adidas made sure to highlight that 50 percent of its growth was driven by its “modern future franchise,” including the NMD, Tubular Shadow and EQT. The brand also shouted out UltraBoost and said it was excited about plans for the Parley Run for the Oceans collection.

In response to a question related to supply of UltraBoost, a shoe made in partnership with BASF, Adidas said availability of the shoe will be “constrained” until 2019.

Adidas Sneakers Adidas News NMD

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Very true to form, actress Chloë Sevigny had a ve Very true to form, actress Chloë Sevigny had a very cool wedding on Sunday in her home state of Connecticut. 

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Louis Vuitton has announced plans for a Brooklyn e Louis Vuitton has announced plans for a Brooklyn exhibition ft all 47 Nike Air Force 1 sneakers designed by Virgil Abloh for the label’s spring ‘22 collection. 

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Inspired by designer Simon Porte Jacquemus own collection of vintage #NikeACG sneakers, the 15-piece collection will include apparel, accessories and sneakers.

Look for the capsule to drop on June 28th on jacquemus.com.

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