Adidas racked up yet another stellar earnings period, reporting yesterday that global revenue for the first quarter of the year was up 16 percent. Growth was strongest in North America and China, where sales versus last year were up 30 percent.
While the stock is priced at an all-time high, financial analysts until recently have had their doubts that Adidas’s success was rooted in anything more than temporary demand for its classic Stan Smith and Superstar styles. As such, Adidas made sure to highlight that 50 percent of its growth was driven by its “modern future franchise,” including the NMD, Tubular Shadow and EQT. The brand also shouted out UltraBoost and said it was excited about plans for the Parley Run for the Oceans collection.
In response to a question related to supply of UltraBoost, a shoe made in partnership with BASF, Adidas said availability of the shoe will be “constrained” until 2019.