Marc Jacobs club-infused eyewear campaign for spring 2017 is all about the power of a pair of shades to transform one’s outlook on life. In the video, Japanese singer and model Kiko Mizuhara visits a city dollar store where she put on a pair of shades that changes her existence from dull and mundane to fun and popping.
In the video, Mizuhara sports a pair of “metal twist” sunglasses detailed with pavé crystals from the label’s spring collection, all of which are available to purchase here.
Frances Bean Cobain was also included in the campaign. Check out both of their videos plus behind the scene videos below.
Frances Bean Cobain