Webster is known for her bright, playful and embellished designs, which should translate well to Puma’s sport-themed wheelhouse, and based on what Webster had to say on the collection, offerings will be rooted in dance. “Second only to my love of design, is my love of dance and the opportunity to collaborate with Puma enabled me to bring these two passions together,” said Webster. “It’s been an exciting process tapping into the expertise of Puma’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world”
There are not product images as of yet, but the first drop will releases on September 5, 2017, exclusively at sophiawebster.com. Product will hit Puma’s stores and puma.com on September 9th.