Adidas Originals and Alexander Wang kicked off their first collaboration with Wang’s spring 2017 runway presentation held during New York Fashion Week. Now the two brands have announced plans for a season two collection, inspired by rave and cycling culture.
Keeping things clever, the brands have put up posters around New York that read “text to buy” and “(917) 512 7715.”
Following the test-to-buy posters, on July 29, 2017, additional posters will appear with images of collaborative product accompanied by codes that shoppers can use to place their order via the 917 number. Once the order is placed and paid for, a bike messenger will deliver the package.
“Season 2 fuses two disparate experiences, raving and cycling, to present the story of a tribe of New York bike messengers. Suddenly, on July 29th, the streets of New York become the collections catalog,” reads press.
The collection will be rolled out globally to select retailers (and if it follows past patterns, alexanderwang.com) on August 5th. Stores that sold the first season of offerings included Barneys, Colette, Antonioli, Dover Street Market, among others.
On the low, we have heard that Adidas and Wang collaborations will continue through next year so expect even more to come.
Get a glimpse at some of the items in the season two collection video below.