American Eagle Debuts Denim Hijab In Campaign Featuring Halima Aden

In a show of support for tolerance and inclusion, teen mall retailer American Eagle has introduced a denim hijab as part of its fall 2017 denim collection. .

As worn by U.S. model Halima Aden for the chain’s “I Can” denim campaign (directed by Trey Laird agency), the adorable model, still in braces (which are said to be coming off any day now), wrote on Instagram, “Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”

The campaign effort includes a multi-cultural roster of models and artists including Brooklyn rapper Joey Badass, NBA player Brandon Ingram and model/activist Iskra Lawrence.

Priced at $19.95 the AEO denim hijab is now available online, along with the description “wear it your way. Make it as original as you are.”

Needless to say we’re here for this!

Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths. #Ican movement ✨ @trey.laird @cassblackbird

A post shared by Halima Aden (@kinglimaa) on Jul 10, 2017 at 8:09am PDT

Halima Aden

Talk about inspiring: @kinglimaa went from Somali refugee to one of the industry’s most sought-after models, competing in the 2016 Miss Minnesota USA pageant in a burkini and hijab. Get to know her in our new campaign on AE.com! #ICAN #MeetTheNewCast

A post shared by American Eagle (@americaneagle) on Jul 9, 2017 at 7:03am PDT

@kinglimaa is an inspiration to the new American jean. #ICAN #MeetTheNewCast

A post shared by American Eagle (@americaneagle) on Jul 9, 2017 at 12:01pm PDT

Brandon Ingram

@1ngram4 is a force to be reckoned with on the court AND off – did you know this forward has a passion for art? He draws basketball-related cartoons in his spare time! #ICAN #MeetTheNewCast

A post shared by American Eagle (@americaneagle) on Jul 10, 2017 at 7:43am PDT

Joey Badass

You probably already know Brooklyn-born @joeybadass as a critically acclaimed rapper, but did you know he’s also ventured into acting? Don’t miss him on AE.com right NOW! #MeetTheNewCast #ICAN

A post shared by American Eagle (@americaneagle) on Jul 7, 2017 at 7:10am PDT

Iskra Lawrence

You’ve seen @iskra getting #AerieREAL – but did you know she’s also a proud ambassador for the Nation Eating Disorder Association? Her dedication to body positivity and empowerment is truly inspiring. Check her out in our new campaign on AE.com now! #ICAN #MeetTheNewCast

A post shared by American Eagle (@americaneagle) on Jul 8, 2017 at 6:45am PDT